Vuture is a portmanteau, meaning a blend of two words. In this case, the two words in question form part of a longer phrase: “View to the future.”

Although email is often the module clients initially use when they begin working with the Vuture platform, we also provide a whole suite of marketing tools. Email is just one part of the platform we provide.

Vuture is used to manage many well-known websites for global firms. The system has built-in functions to deal with common requirements such as people search, cross referencing content to appear in multiple locations, and automatically populating offices, articles, people and specialist skills against each other. Security of a section of a website can be applied to specific lists in a user’s CRM, allowing client tracking of logins and downloads.

Vuture has developed technology that allows clients to very quickly and easily deploy additional websites for all of their needs, including: blogs, language sites, extranets, deal rooms and alumni sites.

Security, preferences, forms and page visits are all integrated with your CRM. Content behind a secure section can be personalised using content in your CRM such as name, address details and content held in additional fields.

The email module allows for form building and data capture using relevant fields in your CRM. Where more complicated surveys are required (Survey Monkey or Zoomerang-style surveys), Vuture has a specific module which allows for these styles of survey. ‘Survey sent’, ‘started’ and ‘completed’ are tracked as activities, as well as survey results being written direct to your CRM.

The Vuture platform provides a full range of modules – see the Software Solutions section of this website for more information.

Vuture integrates with most leading CRM systems. Let us know which CRM you’re currently using and we’ll tell you the specific level of integration Vuture provides.

Highly recommended. We have a partnership with InterAction that extends to all global jurisdictions. We have dozens of InterAction clients and InterAction sales teams sell Vuture throughout the world. Our clients are the best judge of our success – feel free to ask them what they think.

We provide clients with a reporting dashboard and can set the system up to produce any number of reports. Let us know what you would like a report on and we’ll help you build one to suit.

The Vuture API can write back a wide range of activities. Here’s a selection that clients tend to want as a standard:

  • Email sent
  • Email opened
  • Email forwarded
  • Email bounced
  • Email unsubscribed
  • Event accepted
  • Event declined
  • Invitation sent
  • Invitation opened
  • Invitation forwarded
  • Invitation bounced
  • Invitation unsubscribed
  • Briefing sent
  • Briefing opened
  • Briefing forwarded
  • Briefing bounced
  • Briefing unsubscribed

Vuture is a hosted (cloud-based) service.

At Vuture we provide clients with a private cloud to avoid security or data integrity issues.

The print module allows for the content management of documents, which can then be created as a PDF, JPG or automatically set-up for a professional printer. Content can be generated from your CRM (like a mail merge function), allowing for customised print assets such as invitations or brochures. Where a print file has been physically posted to a client, an activity with a PDF link can be written to a list in your CRM.

Rather than taking hours to build, forms connected to your CRM only take a few minutes to create. As soon as the additional fields have been added in your CRM, they are instantly available in Vuture. All the user has to do is select a list and the additional field to instantly drop it into a form.

Vuture users can manage the whole preference form process from within the system. Recipients, with one click, can choose which lists (folders) they are subscribed to. Clients also have the ability to allow their recipients to check that their profile information held in the CRM is correct (e.g. telephone number), and, if they make a change, to update the CRM – while adhering to any data change management processes you may have in place.

Vuture queries your CRM directly to send emails so there is no import or export requirement. The user simply selects a list from the marketing lists that are held in the CRM from a drop down menu – the lists the user can see are based on their individual permissions in the CRM.

Vuture automatically (in real-time) writes activities into your CRM based on a recipient’s actions. Tracked actions include:

  • Mail opened
  • Links clicked
  • Event accepted/declined
  • Unsubscribes
  • Bounces and bad data
  • Emails forwarded
  • Contact detail changes (such as telephone number)

When a user clicks on a link in an email, Vuture is able to put a cookie on the user’s machine. This means that at any point in the future, when the recipient visits any web asset of the firm using that machine, it is tracked in your CRM, showing the webpages the client has visited.

If the mail bounces, the bounce is identified as a hard or soft bounce. It is then given a specific reason for its bounce in your CRM, e.g. mailbox full, user doesn’t exist, server error, etc.