/ˈvjuːtʃərɪz(ə)m/

1.  a devotion to the implementation and analysis of successful digital marketing endeavours that deliver a clear view into an organisation’s future.

• derivative of Vuture: a digital marketing communications movement that arose in London in 2005, transforming the delivery of traditional marketing activities and embracing the energy and dynamism of modern technology via cutting edge automation.

Derived Forms
Vuturist, noun, adjective

Vuture was first conceived in 2006, when its four founders were working in a small marketing communications agency in London.

Endeavouring to branch out on their own, the quartet developed an online platform capable of giving marketers real control over their communications and campaigns.

Existing in the cloud, Vuture enabled its users to create, manage, execute and report on a full range of marketing initiatives, both in print and digital.

Born from humble beginnings, the company now has offices on three continents, clients in 150 countries and 65 employees and counting.