Digest Centre is a tool that enables users to send scheduled and manual emails to content subscribers based on their preferred areas of interest.
The Centre provides two key benefits; it delivers personalised and relevant content to your clients from any website that has an RSS feed, and automates the process to increase organisational efficiency.
Digest Centre uses RSS feeds to synchronise the preferences automatically using data stored against each contact in CRM and the Vuture preference form. Emails sent this way contain a snippet, which can be connected to a set of preferences. When the email is sent or viewed online the system detects content, which the contact has not yet seen, from the RSS feeds and curates it for the email. Emails can be automated and scheduled using triggers or sent manually if required.
The system will not send an email if there is no new content for a particular contact. All of the Vuture email features, including tracking, are available in a Digest Centre email.
Automate the delivery of your re-usable content to your clients. Get full value from every blog, article and piece of thought leadership.
Allow your clients to log on securely, specifying what they want to receive from you. Every email generated is personalised.
Fully track the engagement of your clients using Web Tracking and create stats for the readership of each article.
The more you know, the better you perform.
Marketers within the professional services sector are no different. Understanding the sector, the trends, the technology, and the need to stay on the top of the latest technology, has become a must for everyone.
By acquiring new and complimentary knowledge and skill-sets, you are also given the opportunity to better assess and address potential gaps within your organisation and, possibly, role and team.
At Vuture, we believe in sharing and facilitating our clients' (and others') path to success. Therefore, we are offering you the possibility to book a 15-minute exploration call with one of our advisors to get an overview of the sector you operate in and how you could further build your knowledge to be and remain competitive.