Putting the AI into CX:

artificial intelligence as customer experience arsenal 

Can a machine fool a human into thinking they are chatting with another person?


Sounds like a modern conundrum cooked up for the creation of virtual assistants and chatbots. However, it is, in fact, the basis for the Turing Test – father of modern computer science, Alan Turing’s, thesis on measuring artificial intelligence, which was written in 1950.


Instead of ruminating on the idea of machines ‘thinking’, Turing, instead, proposed ‘the imitation game’: a method of assessing how successfully a machine can imitate human behaviour.


And so artificial intelligence was born.


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